Bvlgari came to 713am Studio directly with a brief that included a few defining elements: travertine, a signature of the brand's visual identity, and white flowers, a nod to the fragrance's botanical notes. The Eau Parfumée line is an ode to tea. Originally conceived as an exclusive gift to Bvlgari's jewelry clients—with two expressions, Vert and Blanc, inspired by green and white tea respectively.

Within that framework, each additional choice was made in service of the fragrance's story. A travertine stone tray was selected for its resemblance to those used in traditional tea ceremonies, grounding the imagery in the collection's origin. For Blanc, a soft draped fabric gave physical form to the scent's defining quality: calm, comfort, stillness.