BRAND
Bvlgari
Solutions
Photography
Videography
Creative & Art Direction
Styling
Post-Production
A series of still‑life photography and short-form videos for Bvlgari fragrance lines including Le Gemme, Allegra, and Eau Parfumée. This body of work reflects sustained partnership across multiple campaigns, showcasing refined lighting, texture, and storytelling in product imagery.
Allegra Chill & Sole, Le Gemme Tygar
Eau ParfumÉe Collection
Bvlgari approached 713am Studio directly with a brief that included a few defining elements: travertine, a signature of the brand's visual identity, and white flowers, a nod to the fragrance's botanical notes. The Eau Parfumée line is an ode to tea. Originally conceived as an exclusive gift to Bvlgari's jewelry clients with two expressions, Vert and Blanc, inspired by green and white tea respectively.
Within that framework, each additional choice was made in service of the fragrance's story. A travertine stone tray was selected for its resemblance to those used in traditional tea ceremonies, grounding the imagery in the collection's origin. For Blanc, a soft draped fabric gave physical form to the scent's defining quality: calm, comfort, stillness.
